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Winter settles in and new year inquiries have not yet begun enrollment building. You're probably advertising less and concentrating more on program delivery and internal operations. If you're in a colder climate, the walls of your classroom are lined with little boots and coats, removed and put back on several times daily by rosy-cheeked children in your care. Daily maintenance, staff development, and that postponed project or repair are your priorities now.


The winter months are an ideal time to take a good look at your marketing program, and to work on it a little bit at a time. If marketing is not your greatest strength, the whole idea of effectively drawing prospects to your center and then securing their enrollment can be overwhelming. It's easy to get a condition I call marketing paralysis, and simply not do anything. Or maybe you know you should work on marketing, and you plan to ...