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Preschool Sales represents both purchasers and sellers in acquisition and sales of preschools & private schools in southern CA.
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June 9, 2010
A mind that is stretched by a new experience can never go back to its old dimensions.
-Oliver Wendell Holmes
How does your organization look from a distance? In his book, Philanthropy in a Flat World (New York: John Wiley, 2009), Jon Duschinsky suggests if your organization is going to have success in telling its story — in enrolling new families, in fund raising, in attracting staff — it needs to have a dramatic presence to catch attention and encourage people to dig deeper. If one needs first to read the fine print to be impressed by your organization, few will get to that point. Here is how Duschinsky describes this point:
"Set up your computer over on the other side of the room — just near enough so that you can see the screen but far enough away that you won't be able to read the text that appears on it. Ask two colleagues to select a dozen or so web sites from different sectors (including maybe even your own web site). Then one colleague gets behind the terminal and starts going through the sites, while the other notes what you say. You, from the other side of the room, call out the general impression that you get from each site, what it makes you feel or think of — whatever spontaneously comes to your mind.
"When you are done, come together and go back through the sites comparing your initial impressions with the real content of the sites. It often makes for pretty interesting learning."
Not Just Small Change: Fund Development for Early Childhood Programs is a fundraising guide written specifically for early childhood programs by a veteran early childhood funddraiser, Roberta Bergman. The practical resource provides advice on... - Whom Can We Ask (and Keep Asking) for Money?
- Building the Donor Base
- Developing Relationships with You Donors
- Events — Yours and Theirs
- Direct Mail
- Online Donations
- Grant: Writing
- Writing Foundation Proposals: Dear Mr. Gates
- Preparing Government Grant Application
- Breaking New Ground: The Capital Campaign
Burlington Twp, New Jerset, United States
06/09/2010 04:00 am
Just what I needed. I hope your product is as good if not better than your words. regards Catherine